eCommBash 2019 Full Agenda
What's Next in eCommerce
Tuesday, October 8 – 1 pm – Joe Rozsa
2020 brings in a new decade of eCommerce, the 4th in the ever-evolving industry of digital commerce and modern marketing.
Joe Rozsa started in eCommerce in 1997, and has seen the industry evolve through all 3 prior decades (the 90’s, the 00’s, and the 10’s) and will share thoughts and insights around what to expect in the next 10 years.
How to Identify - and Create - Your Own Product From An Idea
Tuesday, October 8 – 4:30 pm – Joe Rozsa
As the former VP of eCommerce & Consumer Products for brands like the Chive and Rooster Teeth, Joe has a decade of experience in taking products from idea to reality, building new brands and bringing new products to market.
Driven by an idea that started a few years ago with one of many trips to China and Canton Fair, Joe decided to blend his love of the water with a desire to build the best quality inflatable stand up paddleboards in the world.
This led to founding a company called Cabo Lago, which is launching a new, flagship product on Kickstarter next week. This session will take you through the journey of identifying an idea, and the steps required to turn it into a real, ready to sell product, and ultimately a successful brand.
50 Days to Black Friday - Your Playbook For Success
Thursday, October 10 – 9:30 am – Joe Rozsa
Black Friday 2019 is exactly 50 days from today, October 10. Are you prepared?
Most companies at this point are still not 100% locked in for their Q4 plans. Even if they know what they want to do on Black Friday / Cyber Monday, they don’t have the full holiday shopping season planned out, and are potentially leaving dollars on the table.
S/VECTR - The Timeless Facebook Ads Framework
Thursday, October 10 – 1 pm – Joe Rozsa
There are a ton of Facebook and Instagram Ads Strategies out there, and almost all of them are empty and worthless. So-called experts charge thousands of dollars to teach these methods and sell courses, but the only revenue they’ve ever generated comes in selling the course.
S/VECTR is a framework – not a method – that takes the most tried and true marketing pillars and applies them to advertising your eCommerce business on a platform such as Facebook/Instagram.
In this session, Joe Rozsa will walk you through, in detail, the S/VECTR framework and share how it is a best practice for planning and executing your own marketing campaigns.